Onsite SEO and Why It’s So Important

A lot of people tend to ignore onsite optimisation. As an SEO your job is very complicated and involves the use of many different techniques. Although SEO can be categorised into two different categories: onsite optimisation and offsite optimisation, many search engine optimisers tend to think that after a website is initially optimised, it will be fine to just leave it how it is and focus on building links.

Yes, results can be garnered just by building more links but many find themselves actually spending more time and money ignoring on page factors just because they consider the job ‘done’. As an SEO, your job is never fully and truly complete as even though you may hit the number 1 spot, ensuring that you aren’t overtaken by your competitors is paramount.

Although one can think that they have completed an onsite audit on a website, it is important to spend a bit a time now and then making tweaks to things such as: meta descriptions, title tag, keyword density, h1-6 tags, word count and more. Just because you think that the page is fully optimised, doesn’t make it so. PingPress Internet Marketing recommends changing certain aspects of the site by a few percent here and there could really be the difference between positions 2 and 1.

The real advantage of optimising on page factors is that essentially it is free! Other than investing in your time, the act of doing some analysis among your competitors and changing a few things here and there is usually totally free. If you have a client that is paying you a good amount each month, and you are investing a lot of money into links and aren’t getting anyway, onsite is a good place to look at to see if something isn’t quite right. Just remember that if your page factors aren’t correct and spot on, no amount of links is going to help you rank above a perfectly optimised page.

It is also worth noting that just because your keyword is in all the right places, it doesn’t mean that there isn’t another 10 keywords than also could be improved just by changing a few things around here and there. For instance, lets take ‘guitar lessons’ as your main keyword. By putting the keyword in all aspects of the page, it may help you rank for guitar lessons. But what about guitar training, learn guitar, guitar chords, learn to play guitar, online guitar lessons? You may find that you are missing out on some big opportunities by narrowing down your keywords. Remember, Google is smart and if you are talking about ‘lessons’ and ‘training’, they are going to know that it means the same thing generally speaking and by including one variant of a keyword too many times can lead to over-optimisation which is my next point.

Over-optimisation is generally easily achieved. This can truly be the thing that is holding you back from ranking when you think you have done absolutely everything right. You’ve put your keyword on the page, sent some really strong links to the page, sent social signals, but you just aren’t moving above the average joe that doesn’t even do any SEO and has 12 backlinks. Google knows that by pushing quality content to the top, it’s users will gain a better experience and thus come back to Google to perform more searches. If your page is heavily over-optimised, do you think you will be providing your readers with an enjoyable experience? I think not, Gareth explains more about affliate marketing SEO here.

So make sure your webpage isn’t too optimised. Try taking a few things out and putting a few things in and see what happens!


Tips On Choosing An SEO Company For Your Business

SEO or search engine optimization is something that is becoming more and more of a must for businesses nowadays. It aims to maximize your online presence and increase the traffic of your website, not to mention the number of potential clients.

However, SEO is now evolving. There are a lot of new SEO companies so it is important to choose the right one. Here are some of the things that you should look for when hiring the right SEO company for you:

  1. Good Keyword Strategy

You have to choose an SEO company who is willing to give you a detailed strategic plan before you get started. You have to pick a company that has great marketing strategists. These strategists must have a clear understanding of your niche and your industry.

  1. Web Development Services

You have to pick an SEO company that has comprehensive web development services. SEO work may require some specific changes to be made in your website so it is important to pick a company that has talented and reliable web developers.

  1. Social Media Marketing

People spend at least one hour a day on social networking sites. So, it is important to pick a company that provides social media marketing services and insights. Opt for a company that has extensive experience in social media marketing and social media bookmarking.

  1. Good Price Tier

Choose a company that offers a lot of services for a certain value. A lot of SEO companies will ask you to pay extra for some services. So, it is important to study the inclusions of your SEO plan carefully before you sign up. Pick a company that covers many services for a specific price, and whose price range is within your budget. While SEO is a good investment, it is important not to overspend on your online marketing efforts.

  1. Content Marketing

Many online marketing experts believe that content marketing is the new SEO. So, it is important to go for an SEO company that offers great content marketing services, too.

  1. Great Customer Service

It is essential to choose an SEO company that offers great customer service. Your SEO company must have friendly and competent account managers who are willing to take care of your SEO needs. They must be willing to work with you openly and honestly and they should be driven to deliver results. You could go in and visit their Loc8 Commercial office and meet the team.

Hiring a uk based recommended SEO agency is a great investment that will yield great results but only if you pick the right company. So choose well.