Onsite SEO and Why It’s So Important

A lot of people tend to ignore onsite optimisation. As an SEO your job is very complicated and involves the use of many different techniques. Although SEO can be categorised into two different categories: onsite optimisation and offsite optimisation, many search engine optimisers tend to think that after a website is initially optimised, it will be fine to just leave it how it is and focus on building links.

Yes, results can be garnered just by building more links but many find themselves actually spending more time and money ignoring on page factors just because they consider the job ‘done’. As an SEO, your job is never fully and truly complete as even though you may hit the number 1 spot, ensuring that you aren’t overtaken by your competitors is paramount.

Although one can think that they have completed an onsite audit on a website, it is important to spend a bit a time now and then making tweaks to things such as: meta descriptions, title tag, keyword density, h1-6 tags, word count and more. Just because you think that the page is fully optimised, doesn’t make it so. PingPress Internet Marketing recommends changing certain aspects of the site by a few percent here and there could really be the difference between positions 2 and 1.

The real advantage of optimising on page factors is that essentially it is free! Other than investing in your time, the act of doing some analysis among your competitors and changing a few things here and there is usually totally free. If you have a client that is paying you a good amount each month, and you are investing a lot of money into links and aren’t getting anyway, onsite is a good place to look at to see if something isn’t quite right. Just remember that if your page factors aren’t correct and spot on, no amount of links is going to help you rank above a perfectly optimised page.

It is also worth noting that just because your keyword is in all the right places, it doesn’t mean that there isn’t another 10 keywords than also could be improved just by changing a few things around here and there. For instance, lets take ‘guitar lessons’ as your main keyword. By putting the keyword in all aspects of the page, it may help you rank for guitar lessons. But what about guitar training, learn guitar, guitar chords, learn to play guitar, online guitar lessons? You may find that you are missing out on some big opportunities by narrowing down your keywords. Remember, Google is smart and if you are talking about ‘lessons’ and ‘training’, they are going to know that it means the same thing generally speaking and by including one variant of a keyword too many times can lead to over-optimisation which is my next point.

Over-optimisation is generally easily achieved. This can truly be the thing that is holding you back from ranking when you think you have done absolutely everything right. You’ve put your keyword on the page, sent some really strong links to the page, sent social signals, but you just aren’t moving above the average joe that doesn’t even do any SEO and has 12 backlinks. Google knows that by pushing quality content to the top, it’s users will gain a better experience and thus come back to Google to perform more searches. If your page is heavily over-optimised, do you think you will be providing your readers with an enjoyable experience? I think not, and so does Google. So make sure your webpage isn’t too optimised. Try taking a few things out and putting a few things in and see what happens!


Tips On Choosing An SEO Company For Your Business

SEO or search engine optimization is something that is becoming more and more of a must for businesses nowadays. It aims to maximize your online presence and increase the traffic of your website, not to mention the number of potential clients.

However, SEO is now evolving. There are a lot of new SEO companies so it is important to choose the right one. Here are some of the things that you should look for when hiring the right SEO company for you:

  1. Good Keyword Strategy

You have to choose an SEO company who is willing to give you a detailed strategic plan before you get started. You have to pick a company that has great marketing strategists. These strategists must have a clear understanding of your niche and your industry.

  1. Web Development Services

You have to pick an SEO company that has comprehensive web development services. SEO work may require some specific changes to be made in your website so it is important to pick a company that has talented and reliable web developers.

  1. Social Media Marketing

People spend at least one hour a day on social networking sites. So, it is important to pick a company that provides social media marketing services and insights. Opt for a company that has extensive experience in social media marketing and social media bookmarking.

  1. Good Price Tier

Choose a company that offers a lot of services for a certain value. A lot of SEO companies will ask you to pay extra for some services. So, it is important to study the inclusions of your SEO plan carefully before you sign up. Pick a company that covers many services for a specific price, and whose price range is within your budget. While SEO is a good investment, it is important not to overspend on your online marketing efforts.

  1. Content Marketing

Many online marketing experts believe that content marketing is the new SEO. So, it is important to go for an SEO company that offers great content marketing services, too.

  1. Great Customer Service

It is essential to choose an SEO company that offers great customer service. Your SEO company must have friendly and competent account managers who are willing to take care of your SEO needs. They must be willing to work with you openly and honestly and they should be driven to deliver results.

Hiring an uk SEO company is a great investment that will yield great results but only if you pick the right company. So choose well.


Choosing the Right GoPro

The popularity of action cameras is on the rise nowadays because of their extraordinary ability to seamlessly capture images and videos of objects in motion. The main difference between ordinary cameras and action cameras is that action cameras are capable of capturing moving objects without any blurring problems, whereas normal cameras oftentimes capture blurred images or videos, especially if there is no image stabilization present. Today, one of the most recognizable names when it comes to action cameras is the GoPro brand of cameras.

Benefits of Using a GoPro Camera

Owning a GoPro camera has numerous benefits. As stated above, GoPro cameras are classified as action cameras and are thus created specifically for capturing moving subjects. GoPro cameras are fully capable of capturing moving objects regardless of their speed. Additionally, GoPro cameras are capable of capturing these objects in up to 4K video resolution, depending on the camera being used. Another benefit of owning a or GoPro Hire camera is that it allows for capturing images and videos in multiple environments. GoPro cameras always come with a case which enables users to shoot videos underwater and under different weather conditions.

Choosing the Right GoPro Camera

Currently, there are 5 variants of the GoPro to choose from. Essentially, choosing the right GoPro camera is dependent on the budget allotted for the camera. First off in the lineup is the GoPro HERO which is priced at $129.99. This camera is capable of shooting 1080p30 and 720p60 videos and still shots from its 5MP camera. It is also waterproof up to 40 meters. Next up is the HERO 3 White with a price tag of $199.99. The only difference between the HERO 3 White and the HERO is the built-in Wi-Fi and the addition of a 960p30 resolution for video shooting. Next in line is the HERO 3+ Silver priced at $299.99. This camera is an upgraded version of the HERO 3 White and sports a 960p60 video shooting resolution. It also has a higher megapixel camera at 10 megapixels and is capable of taking 10fps burst shots.

The last two cameras are the HERO 4 Silver and the HERO 4 Black priced at $399.99 and $499.99 respectively. Both of these cameras are an upgrade of the HERO 3 White and both have a 12MP shutter and are capable of 30fps burst shots. The only difference between the two is that the HERO 4 Silver can take 720p120 fps videos while the HERO 4 Black is capable of shooting up to 4K30 videos.

Why Hire a GoPro Camera

Obviously, buying something expensive that you will not be able to use very often may not be advisable. Hiring one will allow you to enjoy the benefits without having to break the bank. Likewise, you do not have to worry about maintenance and you are always guaranteed of getting the latest models.